Ep. 12

Believe in Yourself

O.R. Melling said, “When you come to the edge of all that you know, you must believe one of two things: either there will be ground to stand on, or you will be given wings to fly.” 

This episode is all about believing yourself.

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Annie Bauer has lived a life full of experiences and growth, but it has not been without trauma. Rather than live in that trauma she has used it to inform her growth and help her to create a thriving business and life that she loves. She is working to help women all over the world own their confidence and build their own thriving lives.

She’s with me today to talk about the lessons she’s learned as she’s grown and lived and why taking command means letting go. 

Our perception of the world around has shifted and changed so monumentally that for many it’s hard to tell the truth from reality. Here’s the truth, we have all experienced hurts. None of us have had perfect lives. In Annie’s opinion, authenticity and vulnerability are the qualities that make great leaders.

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So stop playing the victim to your past. We all have one. Instead understand that you wouldn’t be where you are today if you hadn’t lived through your experiences. Own it and be better.

Annie is truly amazing and her advice and recommendations are ones that you will want to take notes on. Get out your favorite notebook and pen and get ready to hear a different perspective on finding your confidence.

In this Take Command Conversation, Annie talks about: 

  • Authenticity in the face of the “perfection” of social media
  • Leaving behind the victim mentality and finding confidence in your experience
  • Understanding that grit and tenacity is so important to living the life of your dreams


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And I asked: 

  • What lessons did she learn growing up as a woman in Texas and being a single mother running a cattle ranch? 
    What she learned from immersing herself in another culture while rebuilding a 12th century castle.
  • Which three things we should all do to move past the first blush of perception.

Show Highlights:

[01:09] It’s time to start believing in yourself. 

[03:24] Welcome Annie Bauer to the show and learn more about when we met. 

[06:21] How has social media shifted our perception of reality? 

[08:40] Authenticity and vulnerability, not perfection, are what make great leaders.

[12:41] How do you build on the lessons you’ve learned from previous relationships and experiences? 

[18:23] Annie shares more about her past and lessons learned as a single mother. 

[25:49] Listen as Annie chats about her experience in France and renovating a 12th century castle. 

[30:14] What lessons did she learn through immersing herself in a different culture? 

[34:12] Why she felt homesick for France when she had to leave. 

[36:46] Annie shares her tips for moving past the first blush of perception when meeting someone new.

[41:43] Who is Annie focused on supporting now? 

[47:11] Connect with Annie.

[49:47] If tomorrow was her final day on this planet, what would Annie do? 

[54:22] What is Annie’s definition of “Take Command?”


Grit by Angela Duckworth


Connect with Annie:

Annie’s unique offer for you: 


Annie on Instagram
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Annie on Pinterest
Annie on Twitter
Annie on LinkedIn



012 Annie Bauer


Paul Gowin, Annie Bauer

Paul Gowin  00:10

Hello, everyone and welcome back to this take command conversation you are in for a treat, because I have my friend, my colleague, someone who I look up to Annie Bauer in the house, and he thank you so much for joining me today. You are so welcome. I'm so excited to be here, Paul. Thank you. We talked before and one thing I didn't remember to ask you is, when did we meet? It feels like I've known you for like several years in the greatest way possible. But really, it hasn't been that long. It's you know, I was

Annie Bauer  00:47

looking that up and it's interesting. You should ask me that because I'm thinking it was around 2016 maybe 2017. And it was out in California. On the events,

Paul Gowin  01:01

yeah, we met through our friend mentor, Brendon Burchard, high performance coach. And we met at a certification recertification. people all around the world were there and it was just such a great opportunity to meet you and start to get to know you. And then to be able to ask you to come on the show. Thank you so much.

Annie Bauer  01:24

You're so welcome. I'm excited to be here.

Paul Gowin  01:27

So take command conversation. It focuses on how do people take command in times of chaos. Chaos is anytime that change happens. So you could be this great opportunity. You just got promoted. You got a new parking spot, you've got the corner office. It could also be those times where you're knocked back on your heels, maybe knocked back onto your butt. Maybe a time that, you know, you feel like I'm down and people well, they keep kicking. Just Just let me catch my breath. So I can get up and I can go face this. And right now with the role that social media plays in our businesses being able to share content, being able to share inspiration, motivation, productivity tips. Social media is this necessary aspect for many people's businesses. Sometimes though, there's a perception skewing like this person that we see like on your website is such a beautiful website that fabulous pictures. You have the greatest hat and your hair looks so like, I don't know how that all happened. Absolutely amazing. But then because people will see that these professionally produced pictures is professionally built webpages professional level service, that there can be a skewing in the perception of will and it just has all her shit together. She doesn't I understand where I'm coming from. She doesn't know what's going on. She can't identify with my problems. Because look at her. She her hair is gorgeous, even with a hat




How do you? Is this something you see?

Paul Gowin  03:12

Like, do you see and feel some of this, these differing perspectives that people have because of utilizing social media as a tool to be able to reach more people?

Annie Bauer  03:24

I do, Paul and that's that's a really good question. I try to keep it real though. And I try to tell in my story, that I've been there too, that I struggle and then when I'm on social media, a lot of times my my pictures on social media will be me with no makeup and I don't have it all together, and it's not perfect. But I do think we have to be really, really careful. And I think that this is something that is a huge issue in in the 21st century and since the last what 1012 years. We've had social media is that we look through the lens of social media, as if that is reality, if that is as if that's real life for that person that we see. And then we're using this is a gauge to evaluate ourselves and we think that everyone out there is living this perfect life. And then we look at ourselves and we think, what's wrong with me that my life doesn't look that perfect? And we have to remember that those are the highlight reels. Yeah, we're putting out the very best version of ourselves, the day that we had the makeup artist and the hairstylist and the beautiful clothing and the professional photographer. And I think I make it a point when I'm appearing for my people see, like in a zoom live or in a training. A lot of times I have no makeup on and my hair isn't ponytail because I want them to see that I'm showing up as a real person. And one of the things I think is so important in emotional intelligence and self awareness is to show up authentic and vulnerable. So not just showing up as that surface level, got it all together a beautiful website, beautiful social media, but to show up authentic and vulnerable, and when we do that's more than what we see on the outside. It's really showing our heart and really showing up to serve and really showing up as a real human being. And interestingly enough, authenticity and vulnerability are the qualities of a leader. Perfection is not a quality of a leader. authenticity and vulnerability is so important. So I tried to make that bridge. It's definitely there. And I think oftentimes, if we are leading there is a misperception from the public of, Wow, she's got it all together. She's got the perfect life, when in fact that I don't, and I love being able to share that with my audience of, I'm struggling just like you sometimes. And I'm figuring it out just like you. I'm on this human journey, just like you. But I'm with you. And we're gonna do this together. And I think that's the bridge. That's the answer to what looks like perfection. And what's reality is to showing up authentic and vulnerable and real and being willing to say, don't have it all figured out. It's not perfection rocking on over a year, but we're going to figure this out together. I think that's so much Important that's such a great question.

Paul Gowin  07:03

I'm glad because that's as good as it's gonna get the rest of the questions are garbage for me. If you are listening to this right now, if you do not have a notebook pause this I have already taken a half a page of notes off of what you said in the first question and that authenticity and vulnerability are qualities of a leader. Because I've seen military leadership the Marine Corps really teaches leadership from the first moments that you show up as as a recruit at one of the recruit depot's or as an officer candidate over in Quantico. And I saw the travesties and some of the absolute, like highest abuses of authority. When people were not authentic, we're not vulnerable. Just ahead of this conversation today. I reconnected with a marine I served with 20 years ago and he goes public You're a completely different person. I remember. I was like, Oh, yeah, I think you, I'm not running from my past anymore to be bigger, better, faster, stronger. I'm not denying that it's through that authenticity through that vulnerability that I'm able to connect with you today.


So any that,

Paul Gowin  08:17

that wraps up the show, it's been great to see you next week, Paul, next rated, how how do you stay focused on the future? Be authentic with your audience


and not dwell

Paul Gowin  08:35

on the past, be able to say, you know what, I can't identify with where you're coming from you You had your own experience. I don't know what that was. I can identify with that. And not be like some of these. Some of these people, they just grab their phone and they're like, let me tell you what, this one time when I was two years old, and then I was three and then this happened to me when I was four and it's just like ah, next swipe. No Block, right, exactly. So there's an important balance for people that are wanting to share their message that are wanting to share their truth. There's a balance with that freedom of expression with a responsibility for the context. You and I have both had some relationships that no longer are parts of our lives. whatever shape those may have taken, how do you build on the lessons that you learn from those relationships? Be able to identify and share that with your audience and the people that you serve? while facing the future? That was probably the biggest run on sentence in the history of England.

Annie Bauer  09:44

I hear the question and

Paul Gowin  09:47

hit me with your best shot. Okay.


Oh, that's that's an old song. It's before your time.

Paul Gowin  09:53

It's before your time.


It hit me with your bits I know are

Annie Bauer  09:58

some of my old days playlist it was before my time so here's my answer to that. We must learn to embrace the lessons of our past


but not live there.

Annie Bauer  10:21

So we must be grateful. And this is so hard. So for all of our listeners out there, I realized when I say this, that there's going to be somebody out there rolling their eyes saying, Yeah, that's what are you talking about? This is not possible. You don't know what's happened to me. What we go through is, teaches us lessons. And all of us have some sort of mess or struggle or relationship issue from our childhood or when we were teenagers in high school, a teacher or a parent or maybe It was a love interest at some point in our lives. Or maybe it was a series of things that happened across our lives. Where we just think, how can I get out of this, and this is what happened to me. And I'm never going to get beyond this. And the whole key is to look at this as a lesson in wisdom, in embrace what it taught you and embrace the fact that you're still here and live in the present, present. So embrace the past and live in the present, and use that wisdom from the past, to live a better present and a better future. So as Tony Robbins and Dean graziosi you hear them say this, the message and the message, the message, you know, the your message is in the mess that you lived and when we stop playing the victim and stop fighting against what happened to us in the past, and realize that there's power in that because we're stronger. But there's also power in that to be able to go out into the world and help others and be more compassionate, be more empathetic. So it's the lessons that we learn from our past. And I can't remember I was reading this the other day and I don't know if it was a Buddhist saying that you hear it all the time, is the whole key is that when you're when you get knocked down seven times to get up eight. And that's really the whole key in life is to keep getting up that to something else that you mentioned in your question. playing the victim never helps us get further in our present or in our future. So when we say things like, but you don't know what happened to me, this happened to me when I was two Or this happened to me in my marriage or this happened to me in this relationship. But but but but we hear this all the time. Right? Yeah. And you mentioned that is playing the victim. Yeah. And what we're realizing is that we're robbing ourselves of the present and of the future when we keep playing the victim from the past.

Paul Gowin  13:21

And please know if you're watching this, if you're listening to this, and when he's talking about playing the victim. And if it maybe feels like your stomach just got turned into knots lean into that. As I started facing the truth of some of the things that happened in my past, I was raped when I was about four years old, the physical, verbal emotional abuse growing up in an abusive home. And then, in the school system that I grew up in. It was as though I was justifying my continued behavior. Have that hurt scared, little boy? And when I look back, I'm like, Oh yeah, I was definitely playing that role. Because I had an opportunity. Instead of being defined by my past, I could be informed by my past. And it wasn't until I started playing the role of leader playing the role of survivor playing the role of thriver because both of us have this, this play with words that we we go past survive into thrive. I, I play those cards now. And when things pop up, I use the language just like you said, as a red flag. When I start saying this happened to me, but you don't understand this happened to me. What immediate stop start taking a look at am I telling this story because it continues to define me and I'm justifying my current behavior or am I telling this for my Place of that informs how I got here. Part of the story that you told me was about chucking hay bales


and then on a cattle ranch


as a single mother

Paul Gowin  15:16

in the middle of the great state of Texas now, are you originally from Texas?

Annie Bauer  15:25

I was born in Texas in Amarillo,

Paul Gowin  15:28

because I haven't heard one honey or sugar or or bless your heart. I haven't heard one of those yet. So I got



Paul Gowin  15:38

Growing up as a woman in Texas, and then being a single mother running a cattle ranch, what were some of the things that that the life lessons like if you were to come down to like three truths that that experience taught you? Especially as you were raising kids What would you say those lessons would be?

Annie Bauer  16:04

Are you thinking specifically from my time when I was running the ranch? or just in general,

Paul Gowin  16:11

maybe just in general? I, I'm attracted to that. Chicken hay bales because growing up in eastern Montana, in Montana and Texas are fairly similar cultures. Just Texas doesn't do winter.


We just do a really, really


hot. Yeah. And so I

Paul Gowin  16:31

yeah, I'd be interested to know like growing up as that woman in Texas balancing both being the Belle and the Beast, because if you're going to go out and check 100 hay bales in a day, that's beast mode. But then you come back and you're going to be mothering your children. You're going to be these unique aspects of being a woman in taxes. How did you bring all these pieces together and what were the big lessons You learn.

Annie Bauer  17:01

I love this question. The first thing and it's interesting because now that I as I've become a coach and have really spent years studying neuroscience and human behavior and coaching and psychology is that now I know that one of the biggest qualities that's a predictor for someone's success is grit. So I don't know if you've ever read Angela Duckworth book,


great book.

Annie Bauer  17:35

And that resonated with me so much is that word grit or tenacious? Have I learned at a really early age even growing up on a farm in Missouri, at 10 years old, I was already driving a tractor and I would drive the tractor raking the hay while another tractor came behind me baling hay and did hard work. And then when I had the ranch in Texas, I would even be out there building fence in July when it was 105 degrees at 105% humidity, right, exactly like just melt me and lay me out like a crayon on the sidewalk. Yeah. And grit is something that helps us whether it's through life, no matter what life throws at us. And if there was anything if their parents listening out there, if this is something that you can teach your children this will be the most valuable lesson that you'll teach your children is not to be afraid of hard work to be tenacious. So grit comes out of living in an environment like Texas, which you said is like Montana, it's it's not for the faint of heart. And you know what it's for the renegade and the do it yourselfer and the person who wants to really go out there and weather the elements and do hard work. grit is so important. And then the second thing is not to be afraid of hard work. I'm not afraid of being an entrepreneur, or being a coach, or putting an offer out there. Because I always know I'll be able to provide my for myself and my family, because I'm not afraid of hard work or manual labor. There will always be a way for me to put food on the table. And I think that's a huge lesson to the third thing I would say as a single mom on the branch out there driving a tractor and riding horses and helping calves be born and breaking ice off of the it actually does we actually do get some winter texts Remember breaking ice off of the water tanks in the wintertime is Believe in yourself that you can do way more than you think that you can. Because I look back and I look back now, Paul, and I think, how did I do that? I honestly can't really, almost break it down is how the guy ended up as a single mom, on, you know, 60 acres with 25 head of cattle and animals everywhere and two kids and raising kids and getting them all the way to do High School into college by myself. And you're you'll be amazed when you put yourself to the test when you put yourself in difficult situations. You'll be amazed that you're made of more than you think that you are. You have way more pictures potential and way more can do in you than often you even realize. So that would be my third message is take those risks, put yourself out there, a little outside your comfort zone where it's hard and just go for it because the only limits that really exist are the limits in our mind.


I need a bigger notebook.

Paul Gowin  21:31

And if you are listening to this and you I'm going to explain what Annie's face did when she says and as a single mother, because you had a choice there. You could say like, well, this happened to me and as a single mother. And if you're listening to this, I encourage you to go to YouTube. Watch this portion of the interview. Because Annie's face it your your face completely lit up your life as a single mother. Let me How you you? You speak another language, don't you? I do. How did you know that? I'm creepy that way. You bet you I know I do homework. Um, I guess what do you think? Come on.

Annie Bauer  22:15

You've been out there sneaking around on me. Well, it's on

Paul Gowin  22:17

LinkedIn. It's a great. Yeah, you're serving and you. You and I were talking business on the screen interview. And you said LinkedIn is a great place that you're able to really get in and target those business professionals to say hey, I am here to serve. So yeah, on any Bauer's LinkedIn page, scroll to the bottom for experiences. hit show lore hit show more on like the fifth or sixth time of show more experiences.


It's going to come up with a castle that I don't speak French.


Tell us the name of that castle.

Annie Bauer  22:57

The castle lets him try to think I'm a

Paul Gowin  23:00

sovereign and Okay, so I

Annie Bauer  23:04

Oh, I love this story. So let's stop Bernanke.

Paul Gowin  23:09

There it is.

Annie Bauer  23:10

And I lived in San Vito coast and I did restoration of medieval architecture while living in a really old medieval castle. Now that sounds glamorous, but let me tell you how this went down there. We lived on army cots with army blankets. We often didn't have any hot running water and there is a wind that comes down off the outs and sweeps through Provost the Provence region and then comes across the Rhone river and hit send Victoria the cost like you've never felt a wind like this cold better when when this was a 12th century castle with little time Tiny, tiny windows, I guess where they used to lob rocks out of them. I don't know and the feudal system, but there were small windows, thick stone stone floors. And it was so cold that the joke was, is that going to take a shower in cold cold water in that cold air that in and of itself was an element of bravery. And then we would get out with our wheelbarrows and we would truck up mountains and we would go in and start repairing cathedrals and churches and buildings in this in the restoration of the architecture, but using only the methods that were used in that time period. So out, nothing automated,

Paul Gowin  24:47

no jackhammer.

Annie Bauer  24:48

No fire hose, no, nope, get your wheelbarrow and truck up and down from the river in the valley all the way up the mountain to bring going out with your your hose and your spades and your trousers and dig all of the overgrowth off of an old building and then retrial all of the the stonework. That was an amazing adventure out of five of us that went only three of us stayed It was so difficult to people just said I'm out.

Paul Gowin  25:24

Later cold showers cold castle cold wind. Ah, no, no. Yeah, exactly, exactly. So I have had some experience a couple experiences like that living in France and that's how I learned how to speak French. It's it's a little rusty but it still gets me by. is the French language still really sexy as you're hiking water in a wheelbarrow up the side of a mountain or do you start letting out some more colorful for a

Annie Bauer  25:51

while. I learned some good French slang and it's still sexy. I think French, French is sexy. No matter what you pay costs. out. Exactly. You could be cursing yourself because you just dropped a rock on your foot and it still sounds sexy. I don't know what it is, yeah.

Paul Gowin  26:09

When you got to study another culture because you're not going to show up cold and learn the French language as you're, as you're hiking water up the side of a mountain, you studied the language you have an aspect of the culture with that language being the window into the the soul of a culture.


And then you go live it.

Paul Gowin  26:30

Now not only like, live it, you go work it you work to restore a national treasure for the people of France. That's hundreds of years old. In living and immersing yourself in this other culture with a different worldview from a different era because 12th 12th century castle, we're talking about crusades.


Hmm. Like let's let's throw it back a

Paul Gowin  26:56

little bit here. What were some of the big lessons You learned by by leaving your country in which you were born, the culture, the isms, the paradigms, the stereotypes, and then you go to a completely different related culture because we're all cousins. Related culture. What were some of the big things that stood out to you that you learn from over there?

Annie Bauer  27:20

That's great question.

Paul Gowin  27:22

under warranty, we're only going to ask good questions for the rest of the show we're on.

Annie Bauer  27:26

I know, you just keep blowing me away. It's Wow, that one got better than


a so

Annie Bauer  27:33

so first of all, I have to say this, I had spent some time in Paris before that. And where I was doing restoration was completely different. It was a tiny little village, I couldn't even find it on a map. And I had to go buy a special map from somewhere to even find this village because this was actually before the days where we could Google everything on Google Earth and Then they picked me up at the train station. And this weathered old man with long gray hair and a long gray beard, and old work clothes came shuffling up to me and wanted me to get in his truck with him at the train station

Paul Gowin  28:19

gamble showed up to pick you up.

Annie Bauer  28:21

Exactly. And so I'm thinking to myself, I hope this is the right person because there's no internet. There's no cell phones. I'm about to go to a town I can't even find on the map. So if I get in the truck with the wrong person, they're probably never going to see me again. So go out to the truck. I have to tell this whole story. Go out to the track. To start the truck. He goes around to the front of the truck and cranks it No, like


Old World War Two.

Annie Bauer  28:53

So that right there. Now, this was not this in and of itself is the big Giving of this story that tells you that the world I was about to step into was different even for the French people. Yeah. And we lived more. I hate to use this word because it wasn't like a I mean, it was like a commits or come commune. But that's not why, why we were there. But we had people from all over the world there. So there was a poet from Morocco, from Northern Africa, who was there, who was actually had been banned from his country couldn't go back to his country because of the political poetry he had written. So he was kind of a man with no, no country, a man with no home. There were artists who came down from Paris. There was just people who came in from all over the world. And then we would go out when we weren't doing restoration. We would go to Italy or we would go into the outside world. We would go stay at homes of friends and we would learn how French cheese was made. So it was a rich experience on so many levels. And it was not like going to Paris to study abroad at the university and stay in the dorm by any stretch of the imagination. I would say and I have said this, I've said this actually, publicly, I tell people travel a lot and meet lots of people from other cultures. Go live in other countries if you can study other countries, cultures and countries because I learned so much about me but I learned so much about all the different threads of humanity, and how we're so different but all woven together and I learned a different language I learned different food I learned different cultures from All over the world, not just France. And actually I was really, really sad when it was time to go home. And for probably six months after I got back to the United States, I felt homesick for France. And I think looking back, Paul, that it was because from such an early age, I loved being in a place where there was so much diversity and so many people from so many different backgrounds because the lessons I learned made my life so much richer. That was that's my probably my biggest takeaway.

Paul Gowin  31:35

Yeah. Yeah. I love that. The military is a cross section of our country. And being able to go from you know, eastern Montana where I grew up in the biggest city that has over 100,000 people in the city now. And boy, they're so proud of Billings, Montana. We are huge.

Annie Bauer  31:57

They're rocking it right.

Paul Gowin  31:59

They are they're so proud of it. And then I got down to boot camp, I faced some of the first racism. I was called names. I didn't even know what they meant I was called a cracker. And I was calling Quaker cracker and I just was like, wait a minute, what, what? And so I got to see


all of it.

Paul Gowin  32:23

The diversity, the different expressions, the different language that different cultures have different beliefs. The different discriminations that people have and for me, it was one of those pieces that ensured that in the words of Dr. King, I do my best to judge people on the content of their character and not the pigmentation of their skin, their eye color whether they have a penis or not. Whether you came from Billings or Laurel whether you grew up cheering for the Giants or the Jets like all of that is so superficial. That if I take the time to learn about you and ask, Well what did you learn as you were? hike, hike and stones of the side of a mountain restoring a tough flood? What's like, there's no way I can do that if I focus on your website, your social media, or if I just focus on what I see in front of me if I if you're a stranger on the street with everything that we have going on in our world right now, anybody Bauer's top three tips for moving past that first blush of perception, like how do you really get in and learn about a person? What would you say those steps are?

Annie Bauer  33:53

Number one, don't make assumptions. And I actually Heard Brendon Burchard say this recently and it's it's worth quoting, if you're gonna make an assumption about anyone assume that they've been through some sort of struggle, pain or heartache in their lives, no matter what they look like no matter where they they're from. So if you're going to make any assumptions at all, assume that making assumptions about people hurts us that it hurts the other person. And I think that's important to know that it's not just the other person you're hurting with the assumption but you're hurting yourself because you're depriving yourself of a richer experience with that person, or rich relationship and connection and that ability to learn about yourself. Number two, I would say always presume good intent. So presume When you're interacting with people, and especially people not like you, but this can be for your team members, this can be in your relationships, your spouse, your partner, your children. We have a negativity bias psychologically, in our brains where we're scanning the environment. Because if this is when we're working with the brainstem part of our brain, not our frontal cortex, that our negativity bias says, look for the environment, look in the environment for survival. And so look for the things that might harm you. But if we use some higher level thinking, and we presume good intent, then we look at the world and say, I'm going to assume or presume that this person has a good intention for the way that they're presenting a story, or the way they're showing up at work or the way they're showing up in a relationship. So first thing, don't make assumptions. Second thing always presume good intent. The third thing lead with your heart, not your mind. And if you're watching the video, you can see I'm sitting in front of a bookcase, I probably have four times this amount of books in my house. So for someone who loves knowledge loves to read, and I can be very cerebral, I have to remind myself all three of these things I'm reminding myself updating to is lead with your heart. See the world with your heart, not your mind. Look at problems with your heart, not just your mind. Your mind couldn't be a good asset to bring in data and facts and logic. But lead with your heart.


Those are my three tips.



Paul Gowin  37:03

I'm inspired. I'm all awestruck come gobsmacked right now. I love that word. Right, gobsmacked. I I have I have seen what happens when people refuse to communicate. And they refuse to look at the similarities and they focus so much on the differences that they are willing to fight and kill each other over those differences and that only has one ending. Like if you focus on the differences and you're in a fight somebody because they're different than you. Goodbye human race. We are 99.99% identical identical in our DNA. I celebrate that overlap I celebrate the commonality. And when we hit that point 01 percent I am curious. I am fascinated. And I'm grateful because I already know that I dance with two left feet. If everybody was the same and we were in bred to another, like extreme level, I would literally have two left feet. I would rather just dance like I have two left feet or garden like I have two thumbs. I'm not actually have that as a problem. I really appreciate that ability to gain that perspective. And if you're listening to this, please make sure you're taking notes and you're on a mission. Who are you focused on serving now? What is your What is your mission now?


Annie Bauer  40:36

I am passionate about helping women. And as I went down that journey of who's my audience who do I love working with the most? I I, I was attracted to the idea of empowering women as I saw women out there struggling unique ways that men don't struggle because of centuries of just not always having a quality, and there being a different perception of women and women struggling with the nine to five workplace in the corporate environment differently than men do. And then we also have the added responsibilities of children. And the Dalai Lama said in 2009, and I believe it was out in British Columbia, maybe Vancouver, he said, Western woman,


we'll save the world.

Annie Bauer  41:40

And that might be a paraphrase of that. And I thought about that for a while. And at the time, he was attacked a little bit for that because they thought he was taking a feminist stance. But really, that's where my heart lies. That's the legacy that I want to leave and here's what I want. believe him to have meant is that Western woman or any woman in an industrialized nation or a nation where women do have more rights, maybe not fully quality but more rights, we have the right to vote or we have the right to hold jobs or own property, or travel is we wish or leave our borders without permission. We have the ability to impact women all across the world who don't have those rights. And from an interesting perspective, is that I believe in all of us we have feminine and masculine energy. And this doesn't have anything to do with sexual orientation or gender. This is feminine and masculine energy and all of us so when you referred when you were asking me about being on the ranch and going out and building fences and checking hay bales and then coming back in and being the nurturing mom. That's a perfect representation of embracing feminine masculine energy in all of us, women have some unique characteristics in their feminine energy that if they can pull those out, I believe that these are the qualities that will help save the world. compassion, empathy, caring, nurturing, breathing, seeing that and a lot of female leaders around the world today that they are approaching problems in a different different way. So the leader of New Zealand's and example the leader of Germany's another example. And so my focus is on empowering female entrepreneurs to become leaders in their communities, in their states in their countries, and then turn around and use their income to impact the world. And I really truly am truly convinced That empowering women across the world. And my way of doing it is empowering female entrepreneurs is going to be one of the keys towards turning the world towards a different future. I'm very passionate about it. I love the women I work with. I'm really super excited to see what happens in the next decade as women move forward and take their place and and step up to the plate as leaders all across the world. I

Paul Gowin  44:36

I love every ounce of that for quite some time. Now I've I've said that I believe that personal development started with women. This shared knowledge of how to have one generation be better than the next. By working on yourself. I think that that was something that women started advocating and discussing long ago. For men got in the game, and I and we can take a look through anthropology, anthropology and just see, perhaps that was the division of labor, perhaps it's, perhaps it's more like of a biological function of things like child



Paul Gowin  45:14

Yeah, you're gonna bring a baby human into the world, there's going to be some awareness of that personal development of, yep, this is going to pass if you listen and all of these different breathing techniques. I think that women have this, this wisdom that has been shared from one generation to the next. And it will save the world. I love your mission. So if you're a woman entrepreneur, or you know a woman entrepreneur, who wants to


take a different look,

Paul Gowin  45:49

based on this amazingly unique perspective, from Annie Bauer take a different look on how to grow themselves, their their relationships, their businesses, start or scale business. How can people get in contact with you, Amy?

Annie Bauer  46:04

I am everywhere across all social media platforms, Instagram and Facebook is where I hang out a lot at the Annie Bauer but Twitter, LinkedIn, Pinterest, I'm on all those platforms. I'm learning Tick tock, Paul. I used to think you're gonna go you're gonna do it. I thought Tick Tock was for like 13 year olds now I'm finding out that Tick Tock is a great place to hang out and I'm being intrigued. So in the future, I'll be there at the Annie Bauer as well, but across all social media platforms at the Annie Bauer that's ba Yu er.

Paul Gowin  46:42

Are you gonna do the little dancing thing on Tick Tock? Is that Oh, no,

Annie Bauer  46:45

I you know, there I have a crazy side. I'm very much an introvert. But for people who know me really well and my daughter, especially man, I have a crazy side. Have a fun, humorous, I love to play practical jokes. I believe having fun and finding the humor in life is so important. So maybe tic tocs a good place for me to hang out.

Paul Gowin  47:11

Sounds like a good fit. It sounds it sounds like it was made for you. I love this. I love this. So the Annie Bauer car se v any Bauer on all social media, Annie Bauer comm ba Yu er, go and check out what she has. She will, you're also creating a unique offer a special download, and we'll have that in the show notes as you are preparing that.



Paul Gowin  47:38

saw a couple of final questions as we're as we're wrapping up here. I wish I could do this forever. We are running a little short on time now.


So the first final question

Paul Gowin  47:53

is inspired off of it's from a combat veteran who around that same time That that castle was built. He was involved in some combat operations in Europe. And he later abandoned being in war and really just changed his life to focus on peace and giving and, and love. And the question that was asked of him that I want to ask of you today is that if you found out let's say tomorrow morning, you find out that tomorrow is your final day on this planet.


What would you do?

Annie Bauer  48:40

I live in the mountains in western North Carolina. And I think I would go to max patch. It's this absolutely beautiful place and it's a field. So a lot of the mountains here covered in it. temperate rain forest. So you'll walk up through the forest when you're walking up through the trees in the shade and breaks out into this beautiful Meadow on top of a mountain, and from there you have a 360 degree view of all the mountains in all directions towards Tennessee, back towards the valleys of eastern North Carolina. And I would take my daughter, and all of our dogs, and I would spend the entire day on that mountain. And it's said there are certain places it's not just said sexual research or certain places around the planet, where the ley lines where the electromagnetic waves intersect, and they create points, where that are called vertices or the vortex, where there is a higher level of either electrical energy or magnetic energy or both and in Our area we have dozens of them. When I'm sitting on that mountain, I feel that energy, and I feel that peace. And I would love just being there with my daughter, and my dogs and I would probably go before sunrise, watch the sunrise, spend the whole day there. And just spend my last day in peace and gratitude and laughter and probably a picnic with the dogs and maybe we run around a bit and wrestle in the grass and go pick some flowers and then I'd probably stay to watch the sunset and the stars come out. And that to me, would be the perfect ending of my last day on earth.

Paul Gowin  50:51

As a fellow coach, I know you love challenges. I want to challenge you that before you find that memo because for a lot of people that don't get that kind of heads up as soon as possible, go out to max patch. Go feel that energy, grab your daughter, grab the dogs, grab your picnic basket and make a day of it. And maybe showcase some of that on social media for some of the behind the scenes of Annie Bauer's life. And not just what we see when you do have the perfect pair the perfect makeup but everything else because it is absolutely stunning. So I want to I want to challenge you go, go do that sooner than later.

Annie Bauer  51:37

Done. Challenge accepted,

Paul Gowin  51:40

accepted. Right? Uh, Annie, I want to acknowledge you. You are such an inspiration. I have taken so many notes and I thought that I had some good ideas about what I wanted to talk with you about from our first conversation and we went to a lot of different areas that we hadn't talked about at all. authenticity and vulnerability are qualities of a leader embrace the lessons of life without living in the past where they occurred. All of these aspects learned so much your wisdom, your focus your message or service to the world Annie Bower thank you so much for who you are, how you serve and the momentum you are bringing into your future because you didn't live in the past you didn't hang out playing that victim role from some of the stuff that happened to you. You took command you learn from it and you're moving towards the future. Thank you so much for who you are.

Annie Bauer  52:42

Thank you so much, Paul. I appreciate it. And I just feel I want to say I feel the love the energy, the enthusiasm, the sincerity from from you, you can just you can feel it in every word and I see it in your eyes here on video and I think I appreciate being here and holding the space with you. It's such an honor. Thank you for that.

Paul Gowin  53:06

Wrapping things up here, final question any Bauer, what is your definition of take command?

Annie Bauer  53:14

My definition of take command. This is gonna be interesting. I think you might find this interesting because it seems like it's an opposition to the words take command. Take command means letting go and not holding on so tightly.


So that

Annie Bauer  53:44

the paradigm is is is almost contradictory. And it sounds almost contradictory. That taking command really is in the letting go. Letting go of control the Do you think that you might have letting go of perceptions that might be clouding your judgment and not holding on so tightly. So interestingly enough that when flow occurs in our lives, and when we're able to really lean in to taking command being a leader, leading our families, leading our communities, inspiring others serving others, it's in the letting go and learning how to be and just lean in.

Paul Gowin  54:42

There you have it. Me, Bauer, thank you so much for being on the show.

Annie Bauer  54:48

Thank you so much for having me here. It's been such a pleasure.